Campaign collaboration with the Nordic Swan Ecolabel
The concept “Hard to get. Easy to choose.” was launched in 2023. So far, we have carried out three campaigns with great results. Now, we have further developed the creative concept to give you, as a licensee, the opportunity to become a campaign partner with the Nordic Swan Ecolabel.
Here, we share more about the results of the first campaign collaboration, the value of becoming a campaign partner, and how your company can join as a campaign partner with the Nordic Swan Ecolabel.
Strong results in Q1 2025
In February 2025, we launched the first campaign collaboration using the new concept. The results were clearly positive. Our campaign surveys show that both the Nordic Swan Ecolabel and the campaign concept have a positive impact on brand perception.
How the new concept works
In the past, we’ve told the story of the Nordic Swan Ecolabel through short clips of interviews with characters—goods and services—that tried to get certified, but didn’t quite make it. In the new concept, we focus on the heroism behind every Nordic Swan Ecolabelled product and service.
6 reasons to become a campaign partner
- You’ll be featured alongside a brand recognized by 98% of consumers and associated with making better choices for the environment.
- You’ll appear next to a brand that 63% of consumers actively look for when shopping.
- You’ll have the right to use the Nordic Swan Ecolabel’s campaign concept in your own channels.
- You’ll receive a media strategy and suggestions for media packages.
- You’ll collaborate with other strong Nordic Swan Ecolabelled products and services.
- The Nordic Swan Ecolabel will review and approve your messages to ensure credible and trustworthy sustainability communication.
For more information
Timeline and process
- March–April 2025: Follow-up and planning for the next campaign
- 15 May 2025: Final day to join as a campaign partner
- June–August 2025: Production and media buying
- September 2025: Campaign launch and execution
Campaign Kit
The Nordic Swan Ecolabel also offers a free campaign kit that includes visual elements, templates in various formats for social media, copy, and the campaign logo. Read more about the campaign kit.