New rules against greenwashing – Why the EU Ecolabel matters more than ever
Digitalt
Consumers and buyers are increasingly looking for products with verified environmental benefits. At the same time, the newly implemented Empowering Consumers for the Green Transition Directive is raising the bar for environmental claims and sustainability communication. For producers and retailers, credibility has never been more important.
The webinar is in English, register by Friday, 6 November.
Participation is free of charge.
What you will learn
• Why credible environmental information matters more than ever
• How the EU Ecolabel helps build consumer trust
• The business value of certification for producers and retailers
• The new marketing guide for EU Ecolabel Licence Holders, including information on the new EU rules on environmental claims (Empowering Consumers for the Green Transition Directive)
• Business cases from companies using the EU Ecolabel to strengthen their market position
• Opportunities and challenges for communicating sustainability in retail